This is the third Kindle I've purchased so far and it's the 2015 Paperwhite edition. Got it for D as his Christmas present. Figured I better get it now than have trouble with Amazon delivering it whilst we were in the midst of moving to Australia.
So how is this, 3rd generation Paperwhite different from its predecessors?
For one, it has adopted the same high-resolution e-ink display as the Kindle Voyage (Amazon's flagship e-reader) - that's a 300 PPI display as compared to the 221 PPI display on its predecessor.
Pricing-wise, it has taken over the 2013's price point of $119 while the older version now retails for $109.
Design-wise it maintains the exact same form factor as the previous model, 6 inch screen, 205g and same built-in front light. It is still similarly energy efficient and still viewable in direct sunlight. The back material feels different, more matte than glossy.
It is still the same battery (6 weeks of operation), 1 GHz processor and 4GB of built-in memory (storing thousands of books) but the RAM has increased from 256MB to 512MB.
It also comes with the new Bookerly font, exclusively designed for digital screens - supposedly enabling you to read faster and with less eyestrain. This font will apparently in the future, be rolled out to the older Kindles in software updates.
So if you boil it down, better screen, 256MB more RAM, new font and a different material for the back of the device.
D's happy with his new reading device and I've been happy with all 3 Kindles thus far.

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